Imperial Jewelers is considering a special order for 20 handcrafted gold bracele

Question

Imperial Jewelers is considering a special order for 20 handcrafted gold bracelets to be given as gifts to members of a wedding party. The normal selling price of a gold bracelet is $189.95 and its unit product cost is $149.00 as shown below: Most of the manufacturing overhead is fixed and unaffected by variations in how much jewelry is produced in any given period. However, $4.00 of the overhead is variable with respect to the number of bracelets produced. The customer who is interested in the special bracelet order would like special filigree applied to the bracelets. This filigree would require additional materials costing $2.00 per bracelet and would also require acquisition of a special tool costing $250 that would have no other use once the special order is completed. This order would have no effect on the company's regular sales and the order could be fulfilled using the company's existing capacity without affecting any other order. Required: What effect would accepting this order have on the company's net operating income if a special price of $169.95 per bracelet is offered for this order? Should the special order be accepted at this price?

Explanation / Answer

Solution:

1) Only the incremental costs and benefits are relevant. In particular, only the variable manufacturing overhead and the cost of the special tool are relevant overhead costs in this situation. The other manufacturing overhead costs are fixed and are not affected by the decision.

2) Even though the special order is below the company's regular price for such an item, the special order would add to the company's net operating income and should be accepted. This conclusion would not necessarily follow if the special order affected the regular selling price of bracelets or if it required the use of a constrained resource.

Per Unit Total for 20 Bracelets Incremental revenue 169.95 3,399 Incremental costs: Variable costs: Direct materials 84 1,680 Direct labor 45 900 Variable manufacturing overhead 4 80 Special filigree 2 40 Total variable cost 135 2,700 Fixed costs: Purchase of special tool 250 Total incremental cost 2,950 Incremental net operating income 449

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