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The following information is for X Company\'s two products, A and B: 7. If X Com

ID: 2463492 • Letter: T

Question

The following information is for X Company's two products, A and B:



7. If X Company drops Product B because it shows a loss, what will be the effect on firm profits?


8. Assume that if X Company drops Product B, it can use the vacant space to increase sales of Product A by $30,600, but $3,200 of additional fixed costs will be incurred. This use of the vacant space will result in an increase in X Company's profits of

Product A Product B Revenue $87,000    $91,000    Total variable costs   51,330      50,960    Total contribution margin $35,670    $40,040    Total fixed costs    Avoidable 13,158    31,251       Unavoidable   12,642      25,569    Profit $9,870    $-16,780   

Explanation / Answer

Answer:

The overall profit of firm (before dropping Product B) = $9,870 + (-$16,780) = -$6,910

Company is in loss of $6,910 due to huge loss from Product B.

7.

If Product B is dropped, Company will earn full profit from Product A $9,870 + Avoidable Fixed Cost of Product B can be avoided by dropping Product B – Unavoidable Fixed Cost which will continue to incur associated with Product B

The overall profit of company will be = $9,870 + $31,251 - $25,569 = $15,552

THIS IS THE OVERALL EFFECT ON FIRM'S PROFIT ----- If X Company drops Product B, the OVERALL Profit to the Company will be $15,552 ($9,870 + $5,682)

If X Company drops Product B, the effect on firm's profit will be ===== firms profit will be increased by $5,682

8.

Calculation of Incremental Profit from the use of vacant space by dropping Product B

Increase in Sales

$30,600

Less: Variable Cost (59% of Sales)

($18,054)

Contribution Margin

$12,546

Less: Additional Fixed Cost

($3,200)

Net Benefit

$9,346

The use of the vacant space will result in an increase in X Company’s profits of $9,346

Increase in Sales

$30,600

Less: Variable Cost (59% of Sales)

($18,054)

Contribution Margin

$12,546

Less: Additional Fixed Cost

($3,200)

Net Benefit

$9,346