A marketer\'s product strategy focuses on a product\'s benefits symbolic attribu

Question

A marketer's product strategy focuses on a product's benefits symbolic attributes service attributes physical characteristics Olivia owns a store that prepares gourmet chocolates, which are hand-made and sold on the premises. What type of product is Olivia selling? Accessory Specialty Shopping Convenience Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola's of soft drinks. Product mix product life cycle product cluster product line Customers who choose one brand over another are displaying brand awareness brand recognition brand preference brand comprehension Your company increased the price of a product by $1.00 per unit. Customers seem willing to pay the extra dollar and sales volumes have not changed. Is this considered an elastic demand or inelastic demand and why?

Explanation / Answer

1) The Products's benefits must be the first focus point for any marketing strategy.

3)Thease are the Product lines of The Cola' soft drink.

4) Brand awareness of any product helps to customer to buy one product over other.

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