Hard Rock Café has developed into a global operation from a basic London Café ba

Question

Hard Rock Café has developed into a global operation from a basic London Café back in 1971. Hard Rock is different than other restaurants. This is their "competitive advantage". consider the following questions.
1. How has hard Rock Café's approach to the 10OM strategies changed since it's founding in 1971 (ex. Location, design of goods and services)? Why?
2. Hard Rock Café has extensive international presence. Analyze Hard Rock Café's Global Operating Strategy. What is their approach? Why do they take this strategy? Where do they operate in the spectrum of international strategies?

Operations Management
10th Edition
by Jay Heizer and Barry Render
© 2011 by Prentice Hall

Explanation / Answer

It's hardly a strategy change, but it should be noted that Hard Rock Cafés are adapted to the local environment and social norms.

We could make some guesses as to which have been the changes:

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