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Table 17-3 Two cigarette manufacturers (Firm A and Firm B) are faced with lawsui

ID: 2441280 • Letter: T

Question

Table 17-3

Two cigarette manufacturers (Firm A and Firm B) are faced with lawsuits from provinces to recover the health-care related expenses associated with cigarette smoking. Both cigarette firms have evidence that indicates that cigarette smoke causes lung cancer (and other related illnesses). Provincial prosecutors do not have access to the same data used by cigarette manufacturers and thus will have difficulty recovering full costs without the help of at least one cigarette firm study. Each firm has been presented with an opportunity to lower their liability in the suit if they cooperate with attorneys representing the provinces.

Firm A

Concede that

cigarette smoke

causes lung cancer

Argue that there is no evidence that smoke causes cancer

Firm B

Concede that

cigarette smoke

causes lung cancer

Firm A loss = –$20

Firm B loss = –$15

Firm A loss = –$50

Firm B loss = –$5

Argue that there

is no evidence that

smoke causes cancer

Firm A loss = –$5

Firm B loss = –$50

Firm A loss = –$10

Firm B loss = –$10

____   17.   Refer to Table 17-3. Pursuing its own best interests, when will Firm B concede that cigarette smoke causes lung cancer?

a.

only if Firm A concedes that cigarette smoke causes lung cancer

b.

only if Firm A does not concede that cigarette smoke causes lung cancer

c.

regardless of whether Firm A concedes that cigarette smoke causes lung cancer

d.

under no circumstances

Firm A

Concede that

cigarette smoke

causes lung cancer

Argue that there is no evidence that smoke causes cancer

Firm B

Concede that

cigarette smoke

causes lung cancer

Firm A loss = –$20

Firm B loss = –$15

Firm A loss = –$50

Firm B loss = –$5

Argue that there

is no evidence that

smoke causes cancer

Firm A loss = –$5

Firm B loss = –$50

Firm A loss = –$10

Firm B loss = –$10

Explanation / Answer

Answer :

C. regardless of whether Firm B concedes that cigarette smoke causes lung cancer