2. The satisfaction-guaranteed concept is typically successful when marketing __

Question

2.

The satisfaction-guaranteed concept is typically successful when marketing ________.

inexpensive products

office products

services

to businesses

paper products

References

3.

Having Internet, catalog, and store offerings makes Staples a _____.

diversified retailer

multichannel retailer

supercenter

full-line discount store

dispersed retailer

References

4.

Most likely, Staples's lower color print price point is aimed at ______.

earning a high profit

driving competitors out of business

decreasing demand

gaining market share

selling color printers

Explanation / Answer

Answer 2:

Option A. The satisfaction-guaranteed concept is typically successful when marketing inexpensive products.In this concept, the seller allows the buyer to decide whether or not the good that is being sold is acceptable or not. Thus, it can only be used for cheap products.

Answer 3:

Option B. Having Internet, catalog, and store offerings makes Staples a multichannel retailer. This makes Staples a multi channel retailer as it is using different and diversified ways for selling.

Answer 4:

Option D. Most likely, Staples's lower color print price point is aimed at gaining market share. The low price is used to gain the market share.

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