The questions below relate to the following scenario : Jersey Manufacturing uses
ID: 2427615 • Letter: T
Question
The questions below relate to the following scenario:
Jersey Manufacturing uses a distribution channel that includes wholesalers to retailers to ultimate consumer. The Jerome Widget 1000 is priced to wholesale at $250.00. Jersey earns a 30% margin on each Widget 1000 unit. Jersey’s wholesalers markup each unit $75.00. Retailers typically charge $700.00 to customers during peak season for a Widget 1000, but the unit can be priced by retailers as low as $650.00 off season.
8. What is the typical GPM% for Retailers in peak season and what is the corresponding markup on cost percentage?
9. What is the GPM% for Retailers who charge the lowest stated price in off-season and what is the corresponding markup on cost percentage?
Explanation / Answer
Jersey Manufacturing Details Amt $ Jersey price to wholesaler 250 Jersey Margin 30% Jersey cost price 192 Wholesaler price to reatiler 325 Retailers' Peak season price 700 Peak season profit of retailer 375 GPM for retailer peak season= 115% Margin over cost to Jersey 450 Mark up on cost peak season 180% Retailers off season price 650 Off season profit of reatiler 325 GPM for retailer off season= 100% Margin over cost to Jersey 400 Mark up on cost off season 160%
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