Data P5-1: Due to erratic sales of its product--a high-capacity battery for lapt
ID: 2427276 • Letter: D
Question
Data P5-1: Due to erratic sales of its product--a high-capacity battery for laptop computers--PEM Inc,, has been experiencing difficulty for some time. The company's contribution format income statement for the most recent month is given below along with other information. PEM, INC. Information from recent month's income statement: Sales $585,000 Units sold 19,500 Sales price per unit $30 Less variable expenses 409,500 Contribution margin 175,500 Less fixed expenses 180,000 Net operating loss ($4,500) Information for Part 2: Increase in monthly advertising budget $16,000 Increase in monthly sales $80,000 Information for Part 3: Reduction in selling price 10% Increase in monthly advertising budget $60,000 Increase in monthly unit sales 100% Information for Part 4: Increase in packaging cost per unit $0.75 Targeted profit each month $9,750 Information for Part 5: Reduction in variable costs per unit $3 Increase in monthly fixed costs $72,000 Expected sales in units 26,000 Required: 1. Compute the company's CM ratio and its break-even point in both units and dollars. 2. The president believes that a $16,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $80,000 increase in monthly sales. If the president is right, what will be the effect on the company's monthly net operating income or loss? (Use the incremental approach in preparing your answer.) 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $60,000 in the monthly advertising budget, will cause unit sales to double. What will the new contribution format income statement look like if these changes are adopted? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would help sales. The new package would increase packaging costs by 75 cents per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $9,750? 5. Refer to the original data. By automating certain operations, the company could reduce variable costs by $3 per unit. However, fixed costs would increase by $72,000 each month. a. Compute the new CM ratio and the new break-even point in both units and dollars. b. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total for each alternative.) c. Would you recommend that the company automate its operations? Explain. $585,000 19,500 $30 409,500 175,500 180,000 ($4,500) $16,000 $80,000 10% $60,000 100% $0.75 $9,750 $3 $72,000 26,000 Data P5-1: Due to erratic sales of its product--a high-capacity battery for laptop computers--PEM Inc,, has been experiencing difficulty for some time. The company's contribution format income statement for the most recent month is given below along with other information. PEM, INC. Information from recent month's income statement: Sales $585,000 Units sold 19,500 Sales price per unit $30 Less variable expenses 409,500 Contribution margin 175,500 Less fixed expenses 180,000 Net operating loss ($4,500) Information for Part 2: Increase in monthly advertising budget $16,000 Increase in monthly sales $80,000 Information for Part 3: Reduction in selling price 10% Increase in monthly advertising budget $60,000 Increase in monthly unit sales 100% Information for Part 4: Increase in packaging cost per unit $0.75 Targeted profit each month $9,750 Information for Part 5: Reduction in variable costs per unit $3 Increase in monthly fixed costs $72,000 Expected sales in units 26,000 Required: 1. Compute the company's CM ratio and its break-even point in both units and dollars. 2. The president believes that a $16,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $80,000 increase in monthly sales. If the president is right, what will be the effect on the company's monthly net operating income or loss? (Use the incremental approach in preparing your answer.) 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $60,000 in the monthly advertising budget, will cause unit sales to double. What will the new contribution format income statement look like if these changes are adopted? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would help sales. The new package would increase packaging costs by 75 cents per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $9,750? 5. Refer to the original data. By automating certain operations, the company could reduce variable costs by $3 per unit. However, fixed costs would increase by $72,000 each month. a. Compute the new CM ratio and the new break-even point in both units and dollars. b. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total for each alternative.) c. Would you recommend that the company automate its operations? Explain. $585,000 19,500 $30 409,500 175,500 180,000 ($4,500) $16,000 $80,000 10% $60,000 100% $0.75 $9,750 $3 $72,000 26,000Explanation / Answer
Solution:
(A). Contribution Margin Ratio:
= 30 - 21
= 9
= 4,09,500 / 19,500
= 21
Contribution Margin Ratio = Contribution Margin Per Unit / Selling price Per Unit * 100
= 9 / 30 * 100
= 30 %
(B). Beak- Even Sales in Units:
= 1,80,000 / 30 - 21
= 1,80,000 / 9
= 20,000
(B)1. Break- Even Sales in Dollars:
BEP Sales in Dollars = 20,000 * 30
= 6,00,000
Contribution Margin Per Unit = Selling Price Per Unit - Variable Cost Per UnitRelated Questions
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