Through the Foundation’s Live Strong program, it has promoted cancer awareness b

Question

Through the Foundation’s Live Strong program, it has promoted cancer awareness by partnering with community programs, the YMCA, outreach and education and other avenues. Thus the foundation’s contributions and sales of merchandise (“program merchandise and services”) has increased dramatically in recent years. The merchandise sold included the ubiquitous yellow “Live Strong” bracelets intended to promote cancer awareness. In light of recent controversies concerning the legitimacy of Armstrong’s Tour de France victories, what questions might you raise regarding the ability of the foundation to sustain the 2011 and 2010 levels of revenues? What are the risks? (Note: This question was originally written before Lance’s medals were nullified.)

Explanation / Answer

The foundations live strong program objective was

The main sources of revenue for the foundations are

There was controversies regarding doping allegation on Lance Armstrong on his wins of the prestigious Tour de France cycle events

In view of that the ability of the foundation to sustain its revenue of 2010 and 2011 the following risks are involved

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