B) Product dmeren C) Cost leadership D) Competitor differentiation 18) An organi

Question

B) Product dmeren C) Cost leadership D) Competitor differentiation 18) An organization that is using the product differentiation approach would most likely do which of the following? A) focus on tight cost control to create a reputation of saving its customers money B) use innovative research and development and develop effective promotional campaigns to increase customer loyalty and charge higher prices C) provide products that are similar to competitors D) offer pro ducts at a lower cost than competitors

Explanation / Answer

18) b

-there are two technique for gaining competitive advantage, product differentiation and cost leadership

product differentiation reffers to offering product to customers which are differentiated from competitors . so company will focus to produce goods which are unique and not easy to copy by using innvative technology and resources. here price is not a issue

-option a,c and d relate to cost leadeship , which suppliers focus cost reduction to offer goods at lower price in market

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