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28 1 pts (Fred] Fred is starting his own chocolate company \"Chocolate Fever.\'

ID: 2402255 • Letter: 2

Question


28 1 pts (Fred] Fred is starting his own chocolate company "Chocolate Fever.' He has begun the process of creating his brand and contracts a local ad agency, PrizeEyes, to make a creative TV commercial about chocolate for his new company. Once the production of the commercial is complete, Fred has his marketing manager arrange to show it on two local TV stations, since PrizeEyes does not purchase media. What type of ad agency is PrizeEyes? a full-service agency O a media agency O a limited-service agency O an in-house agency O an out-house agency

Explanation / Answer

28. Option C, a limited service agency because it does limited work and rest is done by in house marketing manager

31. Option A, augmented because it indicates extra services provided and core as it was the basic service required.

32. Option A, installations becuase it is a large macine installed at a place and not removed from a place.

33. Option D

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