Top of Form With respect to social marketing, nonprofit organizations should do

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With respect to social marketing, nonprofit organizations should do all of the following except

restrict the sharing of information, such as allowing people to share personal stories, due to privacy concerns.

allow people to feel like they are doing something.

understand what motivates people to take up causes.

use social media that allow the use of digital photos, video, and gaming skills.

have metrics to assess the effectiveness of its social media activities.

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56 Top of Form

Which of the following statements about services is most accurate?

Although a major contributor to GDP nationally, services play only a minor role in GDP on a global scale.

Exports of services is one of the few areas in which the United States has a trade surplus.

Whether tangible or intangible, the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs.

There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.

Very few jobs in the United States are in the services sector.

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64.

Satisfying consumer needs is accomplished by

identifying target markets.

designing a marketing program.

developing a distribution strategy.

discovering consumer needs.

conducting marketing research.

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66.

Recent research suggests that employees' competence, __________, and sincerity of their interactions affect the success of the relationships.

friendliness

empathy

authenticity

responsiveness

reliability

Explanation / Answer

With respect to social marketing, nonprofit organizations should do all of the following except: restrict the sharing of information, such as allowing people to share personal stories, due to privacy concerns.

56. The following statements about services is most accurate: Exports of services is one of the few areas in which the United States has a trade surplus.

Explanation: Services represent a large export business; it is one of the few areas where the United States has a trade surplus.

64. Satisfying consumer needs is accomplished by: designing a marketing program.

66. Recent research suggests that employees' competence, authenticity, and sincerity of the interactions affect the success of the relationships.

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