The Outdoors Pac company had an avid customer segment in the backpacker world Th

Question

The Outdoors Pac company had an avid customer segment in the backpacker world The company periodically sent out customer surveys to discover their demographics lfestyles and preferences What it discovered is that many of its customers enjoyed the same elements of its bags Armed with this and other irformation from the surveys, the company created a new backpack with integrated solar panels on the outside fap that charged small electronics The backpack was a huge success and inventory wars sold out frequently What ideal market segmentation approach dd Outdoors Pac emphasise to tap thes market's enthusiasm?

Explanation / Answer

The company followed Undifferentiated strategy with zero segments as company reached out to large section of market without any differentiation with same questionnare for the survey.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.