You Decide Based on all of the information above, write an online branding propo
ID: 2384442 • Letter: Y
Question
You Decide
Based on all of the information above, write an online branding proposal for Premier Portraits. Your proposal should address at least the following points:
Who specifically should Premier Portraits target with the new branding message?
What product should Premier Portraits really offer to this market?
What value should the company’s online presence deliver?
What should the brand equity building focus on?
What are the possible communications methods to use in order to achieve the brand equity the company desires?
You are free to pursue any additional research you may need. Just be sure to include an estimate of the cost in your recommendations.
Explanation / Answer
Catherin used Corel painter to create the portrait employing her unique brush style and has done some embellishments using real oil paint on the portrait and has signed it using a pure gold paint. The portrait is framed in a hand carved gold leaf coated picture frame and covered with museum quality archival acrylic. The Matting for the picture is the best that is available in the industry. Catherin is very proud of her latest creation. This is the area where the prints are displayed to the customer using highest quality museum display methods. The customers of the Premier Portrait service do not get to see proofs or intermediate stages of the print. The portrait is a work of art meant to be passed on from generation to generation.
Possible Target 1
General Information
Lifestyle Traits
Demographics Traits
Urbanicity:
Suburban
Income:
Upper-Mid
Income Producing Assets:
Above Avg.
Age Ranges:
<55
Presence of Kids:
Yes, older children
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
College Grad
Possible Target 2
General Information
Lifestyle Traits
Demographics Traits
Urbanicity:
Suburban
Income:
Wealthy
Income Producing Assets:
Elite
Age Ranges:
45-64
Presence of Kids:
Yes, older children
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Possible Target 3
General Information
Lifestyle Traits
Demographics Traits
Urbanicity:
Suburban
Income:
Upper-Mid
Income Producing Assets:
High
Age Ranges:
35-54
Presence of Kids:
Yes, young to teen
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Possible Target 4
General Information
Lifestyle Traits
Demographics Traits
Urbanicity:
Suburban
Income:
Midscale
Income Producing Assets:
Low
Age Ranges:
<35
Presence of Kids:
Yes, young
Homeownership
Renters
Employment Levels:
WC, Service, Mix
Education Levels:
College Grad
Possible Target 1
General Information
Lifestyle Traits
Demographics Traits
- US
- Households 1,042,964 (0.91%)
- Median HH Income: $73,383
- Eat at Chipotle
- Play Racquetball
- Read Shape
- Watch The Office
- Acura TSX
Urbanicity:
Suburban
Income:
Upper-Mid
Income Producing Assets:
Above Avg.
Age Ranges:
<55
Presence of Kids:
Yes, older children
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
College Grad
Possible Target 2
General Information
Lifestyle Traits
Demographics Traits
- US
- Households: 1,742,531 (1.52%)
- Median HH Income: $114,343
- Shop at Saks Fifth Ave.
- Spend $3,000+ foreign travel
- Read Washington Post
- Watch Golf Channel
- Aston Martin DB9
Urbanicity:
Suburban
Income:
Wealthy
Income Producing Assets:
Elite
Age Ranges:
45-64
Presence of Kids:
Yes, older children
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Possible Target 3
General Information
Lifestyle Traits
Demographics Traits
- US
- Households: 1,829,996 (1.60%)
- Median HH Income: 102,624
- Eat at Bertucci’s
- Go scuba diving/snorkeling
- Read Inc.
- Watch Saturday Night Live
- Porsche 911
Urbanicity:
Suburban
Income:
Upper-Mid
Income Producing Assets:
High
Age Ranges:
35-54
Presence of Kids:
Yes, young to teen
Homeownership
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Possible Target 4
General Information
Lifestyle Traits
Demographics Traits
- US
- Households: 1,671,154 (1.46%)
- Median HH Income: $48,425
- Shop at Express
- Buy Rap Music
- Read Vibe
- Watch Family Guy
- Mazda 3
Urbanicity:
Suburban
Income:
Midscale
Income Producing Assets:
Low
Age Ranges:
<35
Presence of Kids:
Yes, young
Homeownership
Renters
Employment Levels:
WC, Service, Mix
Education Levels:
College Grad
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