The Book Promoters Association of Canada members recently questioned what could

Question

The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some members claimed the problem was Canadian retailers had been replaced by Wal-Marts. Others said the problem was with stodgy promotions. Still others said the problem was caused by too little money being budgeted to fund marketing programs. It was time that Canadian book publishers used __________ to save the industry.

advertising
sales promotion
publicity
marketing research
tactical support

Explanation / Answer

sales promotion

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