1. Which type of retailer tends to be the most frequently shopped? a. Convenienc
ID: 2370626 • Letter: 1
Question
1. Which type of retailer tends to be the most frequently shopped?
a. Convenience stores
b. Department stores
c. Supermarkets
d. Off-price retailers
e. Superstores
2. As a result of the great success of corporate chains, many independent stores choose to band
together in either a voluntary chain or a(n) ________.
a. factory outlet
b. warehouse club
c. independent off-price retailer
d. retailer cooperative
e. convenience cooperative
3. While all retailers would like to achieve ________ while charging ________, the two seldom
happen together.
a. low volume; low markups
b. high volume; cut-rate markups
c. high volume; low markups
d. high volume; high markups
e. low volume; high markups
4. In-store demonstrations, displays, contests and visiting celebrities are examples of ________.
a. agent promotions
b. sales promotions
c. product life-cycling
d. franchises
e. broker promotions
5. In response to a(n) ________, many retailers have cut costs, used price promotions and added
new value pitches to their positioning.
a. down economy
b. up economy
c. shift in retail technology
d. dot-com boom
e. dot-com meltdown
6. The merging of consumers, products, prices and retailers is called ________.
a. consumer convergence
b. retail clustering
c. price merging
d. retail convergence
e. retail conglomeration
7. ________ buy mostly from producers and sell to retailers and industrial consumers.
a. Discount stores
b. Wholesalers
c. Independents
d. Factory outlets
e. Megaretailers
8. ________ are the largest group of wholesalers. The group can be divided into the two broad
types of full-service and limited-service.
a. Brokers
b. Specialty wholesalers
c. Agents
d. Manufacturer sellers
e. Merchant wholesalers
9. ________, or manufacturers
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