Pantheon Gaming, a computer enhancement company, has three product lines: audio
ID: 2363405 • Letter: P
Question
Pantheon Gaming, a computer enhancement company, has three product lines: audio enhancers, video enhancers, and connection-speed accelerators. Common costs are allocated based on relative sales. A product line income statement follows:Pantheon Gaming
Income Statement
For the Year Ended December 31, 2011
Audio Video Accelerators Total
Sales $1,045,000 $2,255,000 $2,200,000 $5,500,000
Less cost of goods sold 575,000
1,240,000
1,870,000
3,685,000
Gross margin 470,000 1,015,000 330,000 1,815,000
Less other variable costs 55,500
69,400
24,300
149,200
Contribution margin 414,500 945,600 305,700 1,665,800
Less direct salaries 157,500 175,200 67,300 400,000
Less common fixed costs:
Rent 11,970 25,830 25,200 63,000
Utilities 4,370 9,430 9,200 23,000
Depreciation 5,890 12,710 12,400 31,000
Other administrative costs 79,230 170,970
166,800
417,000
Net income $155,540
$551,460
$24,800
$731,800
Since the profit for accelerator devices is relatively low, the company is considering dropping this product line.
Determine the impact on profit of dropping accelerator products.
$
Worse off or Better Off
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Explanation / Answer
The contribution margin for accelerators is 305,700. Subtract salaries of 67,300 and you have the product line contributing 238,400 toward offsetting the fixed costs of the firm. You don't say if any of the remaining costs would go away if the product line were dropped, but assuming less than 238,400 would, the company is better off retaining the product line.
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