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3. Gorden Company produces a variety of electronic products. One of its plants p

ID: 2339805 • Letter: 3

Question

3. Gorden Company produces a variety of electronic products. One of its plants produces two laser printers, Speedy and Deluxe. At the beginning of 2014, the following data were prepared for this plant: Deluxe Speedy 50,000 400,000 475.00 $300.00 180.00 S110.00 Unit overhead cost $20.00 S153.60 Selli Unit cost The unit overhead cost is calculated using the predetermined overhead application rate based on direct labor-hours. Upon examining the data, the marketing manager was particularly impressed with the per-unit profitability of the Deluxe printer and suggested that more emphasis be placed on producing and selling this product. The plant supervisor objected to this strategy, arguing that the Deluxe model required a very delicate manufacturing process. The supervisor believed that the cost of the Deluxe printer was likely to be much higher that reported. The controller suggests an ABC system and provides the following budget data pertaining to the period: Activity Consumption Cost Driver Pool Rate Deluxe Speedy $2,800 Overhead Activit Setups Machine costs Engineering Packi Cost per unit of cost driver Number of Machine-hours 200 100 Engineering-hours Packing orders 00 100,000 400,000 40 45,000 120,000 20 50,000 200,000 Required . Using the projected data based on the firm's current costing system, calculate gross profit 2. Using the suggested multiple cost drivers overhead rates, calculate the overhead cost per 3. Based on your results, evaluate the suggestion of the marketing manager to emphasize the per unit and gross profit percentage (with respect to selling price) for each product. unit for each product and determine gross profit per unit and gross profit percentage (with respect to selling price) for each product. Deluxe model.

Explanation / Answer

1-

Deluxe

Speedy

Selling price per unit

475

300

less cost of goods sold

prime cost + unit overhead cost

200

263.6

gross profit

275

36.4

Gross profit % = gross profit/selling price

57.89%

12.13%

2-

Sales

475

300

less cost of goods sold

447.2

232.7

prime cost

180

110

total overhead cost

267.2

122.7

gross profit

27.8

67.3

Gross profit % = gross profit/selling price

5.85%

22.43%

total Overhead cost

Deluxe

Speedy

set up = pool rate*activity product wise

560000

280000

Machine cost = pool cost*activity

10000000

40000000

Engineering hours = pool rate*hours assigned to product

1800000

4800000

packing = pool rate*no of orders assigned to products

1000000

4000000

total overhead cost assigned

13360000

49080000

no of units produced

50000

400000

total ovehead cost per unit = total overhead cost/ no of units

267.2

122.7

No emphasis should not be on Deluxe product

1-

Deluxe

Speedy

Selling price per unit

475

300

less cost of goods sold

prime cost + unit overhead cost

200

263.6

gross profit

275

36.4

Gross profit % = gross profit/selling price

57.89%

12.13%

2-

Sales

475

300

less cost of goods sold

447.2

232.7

prime cost

180

110

total overhead cost

267.2

122.7

gross profit

27.8

67.3

Gross profit % = gross profit/selling price

5.85%

22.43%

total Overhead cost

Deluxe

Speedy

set up = pool rate*activity product wise

560000

280000

Machine cost = pool cost*activity

10000000

40000000

Engineering hours = pool rate*hours assigned to product

1800000

4800000

packing = pool rate*no of orders assigned to products

1000000

4000000

total overhead cost assigned

13360000

49080000

no of units produced

50000

400000

total ovehead cost per unit = total overhead cost/ no of units

267.2

122.7

No emphasis should not be on Deluxe product

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