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Question 1 Radio and recorded music have their own grammar, one that is based so

ID: 232047 • Letter: Q

Question

Question 1

Radio and recorded music have their own grammar, one that is based solely on_______.

Question 2

What three elements are needed for convergence?

Question 3

__________ refers to the merging of Internet or telecommunications companies with traditional media companies, such as Comcast with NBC Universal.

Question 4

How have advertisers responded to peoples’ use of digital video recorders to fast-forward through commercials?

Question 5

Media scholars on the left say that the media are not ___________ liberals but actually skew toward promoting conservative or at least corporate-friendly ideologies.

Question 6

_____________ has several advantages over the Internet in many developing countries around the world, since the telecommunications infrastructure varies from place to place.

Question 7

How does product placement in film and television demonstrate the principles of convergence?

Question 8

The changes in our media environment have created greater demand on our media-literacy skills and our digital media-literacy-skills. The problem of dealing with the enormous amounts of information available to us via the Internet and different media outlets is known as ________________.

Question 9

One of the conventions of interviewing in both the field and the studio is that the interview partner is instructed by the reporter to ______________.

Question 10

When you reflect on stereotypes and how they proliferate in media across the world, think about the access members of minority groups have to mainstream media. If members of underrepresented groups had more say in creating images of their own communities, they would also need to have access to ___________.

Question 11

The media grammar of specific categories or genres makes it easier to _________.

Question 12

Understanding media helps individuals comprehend the pervasiveness of information, how media influence our culture, and how media can ____________.

Question 13

As media consumers we take mental shortcuts in order to create meaning out of the information we receive in our everyday lives. The practice of __________ helps us to classify, organize, and interpret things into certain frameworks presented in the media.

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Question 14

Which statement best describes the recent trend in media ownership?

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Question 15

Advertising can play a major role in ____________and promoting cultural norms, which has drawn criticism from advocacy groups around the country, who have turned to social media as an excellent platform to voice dissent.

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Question 16

Media scholar Robert McChesney has observed that the media oligopoly of the leading nine media giants is not the only threat to the diversity of opinion and information. An additional threat is the fifty so-called ___________ that operate on a national or international level and generate more than $1 billion of business each year.

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Question 17

The potential (negative) effects of media are always a public concern when a new medium of mass communication emerges. People ask how that new medium will impact our culture, political processes, values, and social behaviors. The main concern in the early days of film was the medium’s depiction of _____________.

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Question 18

How do “centralized” media organizations operate?

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Question 19

In Nigeria, many women who run market stalls in urban areas use mobile phones to easily coordinate prices with each other in different parts of the city. This is an example of how telecommunications can help facilitate______________.

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Question 20

A reason for the many initial incompatibilities in the telephone system was that __________.

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Question 21

Media theorist Ben H. Bagdikian has noted that 99 percent of the daily newspapers in the United States are the only daily in their city. All but a few of the nation’s cable systems are a monopoly in their city. This situation easily leads to the ____________.

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Question 22

What is a primary characteristic of interpersonal communication?

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Question 23

Media literacy is not a goal to reach but _________ whereby one can always improve in order to become a better media consumer and user.

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Question 24

To eliminate incompatibilities in the phone network, the U.S. government granted which company a monopoly on the telephone system?

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Question 25

The inventor of record for the telephone in 1876 is __________.

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Question 26

Why is viral marketing an efficient way of promoting products?

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Question 27

A danger of the entertainment function of mass communication is that __________.

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Question 28

Who invented the Western world’s first mechanical printing press?

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Question 29

Which is an example of technological convergence?

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Question 30

Synchronous media __________.

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Question 31

What is one benefit of time shifting?

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Question 32

One underlying assumption of criticisms of media bias and media effects is that the public is largely passive and accepts unquestioningly the media it consumes. However, audience research has shown that audiences can be ___________in interpreting and using media.

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Question 33

The “Charlie Bit My Finger” video demonstrates__________.

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Question 34

More and more Web designers are following an unwritten rule to place a website’s logo in the upper-left corner of the screen that is linked to return to the website’s home page. Another new visual convention is ______________, which is generally either underlined or otherwise set apart typographically or graphically from nonlinked text.

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Question 35

An example of user-generated content is __________.

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Question 36

Citizen journalism is popular in the field today because __________.

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Question 37

Why does Twitter challenge our understanding of the transmission model of communication by Claude E. Shannon and Warren Weaver?

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Question 38

The main functions of mass communication are cultural transmission, correlation, __________, and __________.

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Question 39

Communications scholar James Carey developed a ritual view of communication that suggests __________.

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Question 40

The purpose of media content is to persuade, inform, and entertain. An advertiser’s main purpose may be to persuade you to ___________ as well as inform you.

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Question 41

A significant area of convergence is the space produced by the melding of the television and the personal computer. Related to this, how is television different today compared to when it was first developed?

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Question 42

When consumers start to examine the content of media messages they can turn into media-literate viewers. One skill such viewers acquire is to look at the _________ of media content and identify who is being interviewed, who is being treated as an expert, and who is being quoted early on in the story— aspects that determine the overall meaning of the message.

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Question 43

Media bias does not only occur in news stories. Entertainment media play an important role in _____________ and normalizing or demonizing certain types of behavior.

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Question 44

Entertainment media play an important role in normalizing or demonizing certain types of behaviors in society. Daytime talk shows may actually help diversify opinions and make controversial topics more acceptable. Among those taboo items discussed on talk shows are issues surrounding transgender youth and domestic violence. The visibility of topics may help further embed such subject matters in ____________.

Question 45

“Media literacy” involves analyzing media content critically, such as examining the way media ownership or ___________ may affect the type of media content we receive.

Question 46

What is one impact of social media on our privacy?

Question 47

Digitization is __________.

Question 48

The simplified communications model was developed by __________ and includes a source, who encodes a message or signal (which is transmitted either via the media or directly via interpersonal communication) to a destination, where the receiver decodes it.

Question 49

What phenomenon is demonstrated when a show that’s produced in the United States (Sex and the City, for example) becomes wildly popular in another country?

Question 50

Many newspaper journalists are now expected to write stories and shoot videos. What broader convergence issue does this demonstrate?

multiple audio tracks

Explanation / Answer

1) Sound

Radio and recorded music have their own grammar, one that is based solely on sound actualities.

2) Computing; telecommunications; media

Computing; telecommunications; media are the three elements are needed for convergence.

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