Twitter is a publicy traded company that generates revenues primanly by selling

Question

Twitter is a publicy traded company that generates revenues primanly by selling advertising to businesses and lIcensing user generates revenues primarily by selling advertising to busin esses and licensing user data. Twitter's 3,900 employees around the world serve 320 million active users who generate 1 billion company's mission? Twitter exists "to give everyone the power to create and share ideas and information instantly, without barriers." A company's strategic goals specify a direction for accomplishing the company's mission. Which one of the folloving would be an unique visits to sites with embedded Tweets each month. The appropriate strategic goal for Twitter? O Write copy for "Cheat Sheet: How to Target Tailor Audiences in Twitter Ads" by November 1 Increase the amount Twitter can charge per 1,000 timeline views by 10% Grow annual revenues by 18% or more to a range of $1.365-$1.375 million Increase number of user timeline views 15% year over year Tactical goals link a company's strategy with its operations. Which of the folloving would be an appropriate tactical goal for Twitter? Complete coding and testing of look-alike targeting functionality by end of third quarter Be one of the top 10 Internet companies in the world as measured by revenues Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-aike audiences () Grow annual revenues by 18% or more to a range of $1.365-$1.375 million. 0 Type here to search em

Explanation / Answer

1) D

The right option for Twitter will be to increase the total number of user timeline view by 15% year over year. This will increase the number user and promote twitters Idea to enhance barrier-free communication.

2) B

Be one of the top ten companies in the world. This links the company goal of promoting barrier-free communication to its operation. The bigger company it becomes more users it will have and more it will be able to promote communication.  

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