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Research at least five areas of publicly available information (such as the Dow

ID: 2246837 • Letter: R

Question

Research at least five areas of publicly available information (such as the Dow Jones or top search engine results) that help to establish the health and public image of a company. Propose a web-based information system that will interface with this information (for example via RSS feed) and display current details on these areas to an executive; include in your description how each item is relevant to the health of the business. The information presented on the output screen should be succinct and light on technical detail. Business abbreviations (such as stocks) are perfectly acceptable as raw data. Ideally, these categories would all be visible on a single monitor screen without scrolling (if they are articles, then just the headline as a clickable link would be sufficient). Suggest at least two ways in which this system might be useful.

Explanation / Answer

hi..

DOW JONES

Greg Bensinger was first to report Uber Technologies Inc. is planning to close down its U.S.
subprime car-leasing division, cutting up to 500 jobs, to reduce unsustainably high losses.
According to sources, the Xchange leasing division has been seeing losses of up $9,000 on average per car prompting Uber executives to pull the plug on the auto-leasing unit.

Uber Technologies Inc. plans to wind down its U.S. subprime car-leasing division to stem unsustainably high losses, according to people familiar with the matter, a major retreat just two years after starting the business.

The ride-hailing company is aiming to close out or sell most of the business by year-end, these people said. As many as 500 jobs could be affected by the exit of the Xchange Leasing program, representing roughly 3% of Uber’s 15,000-employee staff.

Uber executives were prompted to pull the plug on the auto-leasing unit in part because they recently came to a stunning realization: The average loss per vehicle was about 18 times what they had thought.

The Xchange Leasing division had been estimating modest losses of around $500 per auto on average, these people said. But managers recently informed Uber executives that the losses were actually about $9,000 per car–about half the sticker price of a typical leased vehicle.

Uber executives last month briefed a board committee on the unit’s growing losses and agreed to put an end to it, the people said.

After investing billions of dollars to rapidly expand its app into more than 70 countries, Uber has recently sought to tame losses that totaled more than $3 billion last year. Last month, Uber merged its Russian operation with the more popular ride-hailing app in that country, Yandex.Taxi.

Investors have exerted pressure on Uber to rein in costs and prepare for a possible initial public offering following the ouster of Travis Kalanick as chief executive in June. As Uber’s board searches for a new CEO, a 14-member executive committee is making weighty decisions while also dealing with the aftermath of a monthslong investigation into its culture, a trade-secret lawsuit from Alphabet Inc. and fierce ride-hailing battles around the world

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