Scenario Two: You have just completed a review of your company\'s product portfo

Question

Scenario Two: You have just completed a review of your company's product portfolio using the product lifecycle chart and have discovered the following: a) 20 per cent are still in the introduction stage; b) 60 per cent are in the maturity stage; c) 20 percent are in the decline stage; As the new product development engineer what does this product profile tell you about: 1) The company's commitment to R&D;? 2) The company's current competitive position? 3) The company's sales and revenue projections? (3 Marks)

Explanation / Answer

1) Company's commitment to R&D

Since from given data we can see that data shows product's postion in various sectors. 80% of products are either in maturity stage or in declined state. Since this ahows that company has very less involvement in R&D. Only 20% products are in introduction stage.

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