Question : analyze this early 1950s “More Doctors Smoke Camels than Any other Ci
ID: 185209 • Letter: Q
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Question: analyze this early 1950s “More Doctors Smoke Camels than Any other Cigarette" ad below in its historical context. Why was this ad so persuasive, and what new scientific developments might have led cigarette companies to choose doctors for their campaigns? How does this ad reflect the health risks that people faced at the time, as well as their perception of risk?
“ sound as a bell" Wise doctor Wise mother Fortunate youngster. plus all the methods developed to prevent or inhibit even the once-casual diseases are now routine in American life. The magnificent advance made in gwarding health by fighting illness brfore it strikes is still an- other proud chapter in the his tory of the medical profession. More Doctors Smoke Camels than aer Ciaete According Nationwide surve . The makers of Camels take an understandalle pride in the results of a natio..""le survey amine l 13.997 do tors by three leading independent research organizations The "T-Zone"T for Taste and Throat When queried about the cigarette they themsles smoked, the cigarette named most by the doctorswas Camel. And these doctors represented every brancho Your"T-Zone" is a mt s Try thie vish, fallmedicingeneral physicians, srgcoms, diagnotician laver of Camel's costlier and specialists Like yoi, doctors smoke for pleasare. The rich, ul avur and cool madness of Carners superb !nd of coselier tobaccos are just as appealing to them as to you. Compare Camels-in your own "T-one See how yoar theot re- ness Like millions f CAMELS ostther TobaccosExplanation / Answer
"More Docter Smoke Camel than any other Cigarette" advertisement campaign started by Rj Reynolds the tobacco company as "Camel" was one of most famous brand that time in USA.Since, the competition among the various companies increased and to establish it dominence they selected, physicians as crucial model for their advertisement.Since the add was featuring doctors,it appear to be more authentic and made people believe that those cigarette were safe for smoking.
The impact of this add clearly reflected on the health of the people as more cases of lung cancers due to chronic irritation in lung tissues were reported, some suffered from the casdivascular and other respiratory disorders.Later on,doing enormous research it was proven that the companies to establish their fame used physicians in advertisement without concerning about health of the people.As a result, the executives from various companies were banned completely.But positive thingh happened that, many companies joined hand with scientific researchers to work in promoting adds which includes public concern and safety.
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