Fill-in-the-blanks (20 points arket Opinion Research Enterprise (MORE) is conduc

Question

Fill-in-the-blanks (20 points arket Opinion Research Enterprise (MORE) is conducting a survey for a major automotive manufacturer. As part of the survey, they asked questions about demographic characteristics. eel of education, and car preferences. Indicate what measurement scale is represented by 1. Ma each of the following. Measurement Scale Question #1 Example a b, The annual income of the respondent Color preference which is coded as follows: 1-white, red. 3-green, 4-blue, and 5- black The zip code of the respondent. Their rating of each of the company's products on a scale ofna 1-5 with 1 being outstanding and 5 being poor c. d. 2. Indicate what sampling method was used by MORE for each of the following examples. Question # Example a. Sampling Method The population was divided into gender and age groupswon then samples weretaken proportionallyfromeach group. An alphabetical list of buyers of their cars over the past 6 years was prepared and then every 1000th name was selected. A list of customers by zip code was prepared. Then 50 zip codes were randomly selected and all purchases over the cl past 6 years that lived in those zip codes were mailed a b. n c. d. Customers were also grouped by the dealership from which they made the purchase. John Sales, VP of Marketing then selected 100 dealerships which he believed to be representative. All customers from these 100 dealerships were then 3. Which method is used to assign probabilities to the following examples? Question # | Example a. Probability Type As part of the survey process, MORE conducted personal interviews with a small number of people, one being John Customer who told MORE that there is a 50% chance that he will purchase a new vehicle within the next 6 months A key conclusion by MORE from the 1000 people surveyed is that there is a 50% chance that a college graduate owns an American made vehicle b.

Explanation / Answer

1) a-Ratio,b-Nominal,c-Nominal,d-Ordinal

2) a-Stratified Sample,b-Systematic Sampling, c-Cluster Sampling, 4-Cluster Sampling

  

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