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Pureswing Golf, Inc., manufactures and sells a full line of golf equipment, incl

ID: 1720512 • Letter: P

Question

Pureswing Golf, Inc., manufactures and sells a full line of golf equipment, including clubs, golf balls, leisurewear, and ancillary equipment (bags, rain gear, towels, etc.). The company competes in a highly competitive and past-paced industry against better kwon competitors, such as Nike, Taylor Made, Titleist, PING, Calloway, and Cleveland. Among the keys to success in this industry are the continuous introductions of new club models, innovative engineering and design, and speed to market. As a smaller company trying to stay abreast of stronger competitors, Pureswing places great emphasis on the project management process in order to remain profitable. At any time, the company will have more than 35 project teams developing new ideas across the entire product range.

Pureswing prefers to find promising engineers from within the organization and promote them to project manager. It feels that these individuals, having learned the company’s philosophy of competitive success, are best equipped to run new product introduction projects. For years, Pureswing relied on volunteers to move into project management, but lately is has realized that this ad hoc method for finding and encouraging project managers is not sufficient. The failure rate for these project manager volunteers is over 40%, too high for a company of Purewing’s size. With such steady turnover among the volunteers, successful managers have to pick up the slack – they often manage five or six projects simultaneously. Top management, worried about burnout among these high- performing project managers, has decided that the firm must develop a coordinated program for finding new project managers, including creating a career path in project management within the organization.

Questions

1. Imagine you are a human resources professional of Pureswing who has been assigned to develop a program for recruiting new project managers. Design a job description for the position.

2. What qualities and personal characteristics support a higher likelihood of success as a project manager?

3. What qualities and personal characteristics would make it difficult to be a successful project manager?

4. Provides substantive responses to the case question but that also exemplifies project management concepts.

5. Support your details with outside sources from the library.

    

Explanation / Answer

1) Project Manager Profile

JOB DESCRIPTION

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Job Purpose

We are looking for an experienced Project Managers with a back ground in advanced physics, solid mechanics

who will take on the responsibility of managing a team with an aim delivering new and innovative

products pertaining to our line of products on time, within budget and within scope.


Primary Duties and Responsibilities

1) Ensure that all projects are delivered on-time, within scope and within budget

2) Ensure efficient resource allocation and availability

3) Work with multiple ideas at once.

4) Having a keen awareness on the market trend and coming up with new ideas for products which match this trend

5) Perform risk management to minimize project risks

6) Create and maintain comprehensive project documentation

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