[Cultural Diversity in Professions] A cellphone company recently ran a televisio

Question

[Cultural Diversity in Professions]

A cellphone company recently ran a television ad touting its call reliability, in which a young man is talking to his future father-in-law, who is telling him to address him by his first name and consider him a friend. The young man launches into a series of variations of the first name. Unknown to either party, the call is dropped and the young man does not hear any response from the father. He becomes very nervous and disconcertedly reverts to "Mr." and "Sir." The ad's message is clear: Use our service and this sort of thing won't happen.

What power relationship is represented there? Who is in a position of power over the other person? Why do you think the ad agency chose this particular power relationship?

Explanation / Answer

The ad wants the viewers to understand that, if the networks is not clear, even your relations could damage. Like here father-in-law couldn't listen to young man's voice and he dropped the call. On the other hand, young man thought father didn't like him calling him by names, so he got angry and hung up.

Slight network problem created such a misunderstanding.

Ad wants to make the viewers see that such connection problems wouldn't be there in the new connection. Their relations are safe with the new cellphone company.

Relationship of a son and a father is represented here. Its an emotional hit or target on the viewers.

Father is more dominant over the young man.

Ad agency chose this relation, as its quite delicate matter in our society, son-in-law and would-be father-in-law. The ad agency wanted to target the emotional part of the viewers.

Related Questions

Navigate

• Browse (All)
• Browse #
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.