Aladdin Jets is attempting to build an airplane that is made by welding the skin

Question

Aladdin Jets is attempting to build an airplane that is made by welding the skin (outside layer) of the plane. The technique is much less expensive than an alternative riveting technology. The firm is also using a new type of jet engine with superior efficiency. The new entrant is entering a market that is realizing a substantial increase in competition. Which of the following would be strategies that the firm is attempting. a. Cost reduction b. Product differentiation c. reduction in competitive intensity d. a and b e. all of the above.

Explanation / Answer

Thecorrect answer is option d. The strategies that a firm is attempting includes cost reduction and product differentiation.

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