. Mr. A is a marketingmanager for a large consumer foods company. He is studying

Question

. Mr. A is a marketingmanager for a large consumer foods company. He is studying
distribution, promotion and price of the company's product. Mr. Ais studying which of
the following concepts?
a. Marketing strategy
b. Marketing mix
c. Market offering
d. Marketing plan

2. Which one of the following sets refers to the key buildingblocks for developing and
managing customer relationship?  
a. Consumer expectations and customer satisfaction
b. Customer choices and product offers
c. Product performance and customer value
d. Customer value and customer satisfaction

3. “Provide more quality products and services withoutvariation in the quality” refers to
which of the following marketing functions?
a. Standardizing and grading
b. Transporting
c. Storing
d. Selling

4. What does this statement show “Increasing demand as wellas changing or even
reducing demand”?
a. Marketing management
b. Marketing myopia
c. Demarketing
d. Relationship management

5. Which one of the following concepts is the newest of themarketing philosophies?
a. Societal marketing concept
b. Selling concept
c. Marketing concept
d. Production concept

6. When Nokia introduced its new mobile set in the market inresponse to consumer
demand, it was following which one of the followingphilosophies?
a. Selling concept
b. Production concept
c. Customer concept
d. Marketing concept

7. Which one of the following models can be used to analyze theenvironment both for
new and existing business?
a. Chain model
b. The BCG model
c. Five forces model
d. Value chain model


8. What is our business? Who’s our customer? What do ourcustomers value? What
should our business be? All these simple-sounding questions definewhich of the
following concepts?
a. Objectives and goals
b. Mission statement
c. Business portfolio
d. Operational strategies

9. Most portfolio analysis methods evaluate SBUs on which offollowing two
dimensions?
a. Market Share; sales
b. Market growth rate; relative market share
c. Market attractiveness; market growth rate
d. Market growth rate; profits

10. Mr. ABC examined his firm's recently completed marketattractiveness-business
position model; he finds that the firm's biscuit unit is low onboth dimensions. Which one
of the following strategies would this placement dictate?
a. Invest
b. Harvest
c. Divest
d. Maintain

11. In SWOT analysis, strength and weaknesses are part of which ofthe following
environment?
a. Internal
b. Outdoor
c. External
d. Outside

12. All of the following activities are the part of marketingprocess EXCEPT:
a. Analyzing marketing opportunities
b. Selecting target markets
c. Developing the business portfolio
d. Managing the marketing efforts

13. Which of the following is an intensive growth strategy ofincreasing sales in current
markets with current products?
a. Market development
b. Market penetration
c. Product development
d. Market saturation


14. Niche marketing is opposite to which one of the followingconcepts?
a. New marketing exploration
b. Knowledge management
c. Mass marketing
d. Market intelligence

15. Which one of the following is NOT a part of marketing controlprocess?
a. Set goals for organization
b. Measure performance
c. Take risk for profits
d. Evaluate performance

16. Which one f the following sets is considered as a fit-match offirm?
a. Opportunities – strength
b. Opportunities – weaknesses
c. Opportunities – customer demand
d. Customer value – weakness

17. All of the following are examples of customer marketEXCEPT:
a. Reseller markets
b. Government markets
c. International markets
d. Business markets

18. Publics-carry news, features and editorial opinion refers towhich of the following
publics?
a. Financial publics
b. Media publics
c. Government publics
d. Citizen-action publics

19. Study of human populations in terms of size, density, location,age, sex, race,
occupation and other statistics refers to which of the followingstudies?
a. Segmentation
b. Demography
c. Psychographic
d. Geographic

20. What is another name of Echo boomers?
a. Baby boomlets
b. Baby boomers
c. Generation-X
d. Generation-Y

Explanation / Answer

1.b
2.d
3.a
4.a
5.a
6.d
7.b
8.b
9.b
10.c
11.a
12.c
13.b
14.c
15.c
16.c
17.a
18.b
19.b
20.b

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