1. What is e-waste? What is so dangerous about e-waste? 2. What sorts of materia
ID: 1230049 • Letter: 1
Question
1. What is e-waste? What is so dangerous about e-waste?2. What sorts of materials might be harvested from e-waste recycling?
3. Many well-meaning individuals thought that recycling was the answer to the e-waste problem. But why hasn’t e-waste recycling yielded the results hoped for?
4. What lessons do the challenges of e-waste offer the manager? What issues will your firm need to consider as it consumes or offers products that contain computing components?
5. Why is it difficult to recycle e-waste?
6. Why is e-waste exported abroad for recycling rather than processed domestically?
7. What part does corruption play in the recycling and disposal of e-waste?
8. What part might product design and production engineering play in the reduction of the impact of technology waste on the environment?
9. What are the possible consequences should a U.S. firm be deemed “environmentally irresponsible”?
10. Name two companies that have incurred the wrath of environmental advocates. What might these firms have done to avoid such criticism?
Explanation / Answer
There’s nothing that thrills tech-lovers more than the latest Shiny New Thing. In the first three quarters of 2011 alone, 55 million iPhones were sold—and that was before the release of the 4s this month. That’s a lot of Shiny New Things. The problem is, Shiny New Things quickly become Familiar Old Things, and nothing seems so discardable as a poky device that no longer runs the latest apps or includes the coolest features. In the U.S. alone, hundreds of millions of old phones, computers and other hardware are junked each year — and that’s a real problem. It’s hardly news by now that electronic devices contain all manner of toxic metals including lead, cadmium and mercury. Nor is it a surprise that mountains of this high-tech junk wind up in developing countries, where they are scrounged for raw materials for resale. International accords forbid unregulated shipments of First World e-waste to Third World destinations, but the rules are routinely flouted and a thriving gray market has sprouted up, allowing the junk to travel freely around the globe. Now, a study in Ghana — ground zero in the e-waste mess — reveals how toxic the problem can be. Soil, air and other environmental tests conducted by Ghanaian researcher Atiemo Sampson at a school, church, soccer field and produce market near an open-air e-waste scavenging site found that levels of eight metals — iron, magnesium, copper, zinc, cadmium, chromium, nickel and lead — were up to 50 times higher than in uncontaminated areas. Some of the toxins seep through the soil; more still pour into the air when waste is burned. “Until now, Ghana has not regulated the importation of e-waste,” Sampson said in a recent presentation to a U.N.-run multi-disciplinary group called Stop the E-Waste Problem (StEP). “Rules are only now being incorporated into our national legal framework.” Ghana is not only an example of how severe the e-waste pile-up is becoming everywhere in the developing world — all the moreso as the commercial arms race among electronic giants escalates, with new products being introduced all the time — but how tricky it can be to set things right. The root of the problem, as with so many things, is poverty. Electronics are scavenged not because locals like wading hip-deep in e-waste, but because there’s gold to be found in the junk — literally. A mountain of 100,000 cell phones contains an estimated $130,000 worth of scrap gold. That’s along with $100,000 worth of copper and $27,000 worth of silver — a cool quarter of a million dollars in all. Impoverished communities rely on the rubbish as an income source, and governments that can’t provide for them any other way thus wink at e-waste importation. In 2009, Ghana imported 215,000 tons of electronics, 70% of which was used and destined for the trash heap. “The sheer number of people engaged in informal recycling . . . makes it increasingly unthinkable politically to eject them,” Sampson said. “Any solution must recognize their role and focus on improving health, safety and environmental standards.” StEP agrees, and recommends both formalizing and regulating how recycling is done, so that people in need of the work can continue to do it, but in a way that’s safe for themselves and their surroundings. That’s easier to say than to do, of course. Of all of the ways an economically struggling country can spend its limited money — health care, schooling, feeding its people — building an e-waste recycling plant does not rank terribly high. Umicore, a Belgium-based materials-processing company, has constructed one such model facility near Antwerp, but that hardly meets the needs of poor Ghanaians. A cleaner solution — though one that eliminates the income stream that comes from ad hoc recycling — is for electronics companies to design their products with toxic metals in mind, both limiting the quantity they use and making making it easier and safer to extract them. StEP applauds Philips electronics for being an early leader in such “life cycle thinking.” Consumers also need to get smarter. Discarding rechargeable batteries when they no longer work contributes cobalt, nickel and other metals to the waste stream. Retailers and other collection centers often have drop boxes for safe recycling. The electronics revolution is not going to be slowed — much less stopped or reversed. And at almost all levels — commercial, social, creative, political — that’s a very good thing. It’s only the environmental piece that, as so often happens, is getting neglected. Staying wired and staying green is not easy — but for the sake of public health, it’s essential Increasing incidents of malpractice involving electronic dumping in the absence of regulation have triggered the need for e-waste rules, which first saw an initial draft in 2010. After much deliberation and some further amendments, the Ministry of Environment and Forests (MoEF) has come out with some new proposals that will go into effect in May 2012. For the first time, the MoEF has put the onus of recycling e-waste squarely on the producers—a step in the right direction. While e-waste was earlier broadly clubbed under hazardous substances, the Indian government has understood the gravity of the situation. It is in line with global standards, although there is room for improvement. “The government has based its rules on joint recommendations from civil society and manufacturers,” said Abhishek Pratap, Senior Climate Campaigner, Greenpeace India. Going beyond lip service "A producer has to take ownership right from producing a good to managing its end-of-life in an environment-friendly manner." Priti Mahesh Project Manager, Toxics Link, India The e-waste 2011 rules lay down the responsibilities for various stakeholders from producers to the collection centers, consumers, recyclers, refurbishers as well as dismantlers for cradle-to-grave management of waste. Where the 2011 rules score over the earlier version is in the addition of a clause, which holds producers responsible for their products. “This goes beyond manufacturing and warrants a producer to take ownership right from producing a good to managing its end-of-life in an environment-friendly manner,” said Priti Mahesh, Project Manager, Toxics Link, India. The EPR is perceived to be a welcome move since the producers would now be held accountable for the entire lifecycle of products and would also have to take initiatives to introduce changes in product design and technology for the efficient and environmentally friendly treatment and disposal of the same. Making the producers financially responsible for the management of end-of-life of products will also encourage them to use less hazardous and more eco-friendly materials in the process of manufacturing, opined industry watchers. EPR policies for electronics are important because the number of devices available on the market is growing rapidly and these devices can be hazardous when mishandled, having a significant impact on the environment when resources are extracted to manufacture them. For India the problem is an important one that needs addressing. With steady economic growth, the consumption of electronic devices for work and entertainment has been on the rise. According to MAIT's recent estimates, sales of personal computers including desktops, notebooks and netbooks were expected to cross 12.6 million units during 2011-12 and TRAI estimated that India had 851.7 million mobile phones. Add entertainment devices such as TVs, DVD players and household devices like washing machine, air conditioners etc. to the mix and the danger of disposing them off becomes apparent. Also, the components in these devices can contain various toxic substances such as cadmium, lead, mercury and polybrominated diphenyl ethers (PBDEs). Exposure to these substances can cause a range of health effects from kidney damage to impaired development of the central nervous system. In general, electronic products are safe when used as intended; however, they can pose problems if not managed properly when discarded. "We offer Rs 1,000 discount vouchers to customers returning their non-functioning Dell laptops to us for recycling." Mahesh Bhalla Exe. Director & Gen. Manager, Consumer & SMB, Dell India Initiatives from manufacturers like Dell, Cisco, Nokia and others have started to address this issue. According to Dell India officials, the company was the first in India to introduce recycling programs dating back to November 2006. “The company’s policy is to offer consumers free recycling for any Dell branded product at any time and free recycling for other branded products against purchase of new Dell product. As a part of Dell’s free recycling policy, Dell actually picks up the unit to be recycled from the consumer location at a designated, pre-fixed mutually convenient time. Here, we also offer an Rs 1,000 discount voucher to customers that return their Dell non-working laptop to us for recycling,” said Mahesh Bhalla, Executive Director & General Manager, Consumer & SMB, Dell India. This voucher can be redeemed on the next purchase of a Dell laptop or desktop through the company’s online store. Similarly, while Cisco did not have policies specific to India, it followed global guidelines when it came to the management of e-waste from product design, to packaging, to documentation, through end of useful life. The company claimed that its products were designed for easy disassembly, to make recycling of components easier and more efficient. It also worked to make packaging parts out of one material or easily separated materials in order to simplify the task of recycling. The networking vendor offers customers trade-in, take back and recycling opportunities, to extend the life of some products and encourage responsible recycling and disposal of others. HP accepts the principle that all manufacturers along with governments and customers share the responsibility for treating electronic products in an environmentally responsible manner at the end of its useful life. “We believe that it is the responsibility of consumers to discard their electronic waste appropriately, the responsibility of government to provide adequate collection/drop off facilities for end-of-life products and the responsibility of manufacturers to manage the treatment and recycling of their products,” said Upasana Choudhry, Environmental Manager, HP India. Within this model of shared responsibility, manufacturers must provide for the recycling of their products and have the option to do this collectively or individually. In this regard, HP supports the concept of Individual Producer Responsibility (IPR) in e-waste legislation, an approach that makes producers responsible for recycling their own products once they have been collected. Lenovo is tackling this problem in a different way. According to company officials, it chooses all its suppliers, including recyclers and refurbishers, with high compliance standards. No clarity on targets "Ideally, EPR rules should have fixed some tangible figures for companies to collect their products back." Rohan Gupta COO, Attero Recycling One of the biggest holes that industry watchers pointed out in the amended e-waste rules was to do with specific targets set on the collection of e-waste. For effective implementation of EPR, the rules should have fixed some tangible figures for companies to collect their products back. “For example, a company should collect at least 10% of their products sold by 2012-13, similarly 20% by 2014 and so on,” opined Rohan Gupta, Chief Operating Officer, Attero Recycling. The rules simply talk about financing and organizing a system for the environmentally sound management of e-waste without any mechanism to check how this system would be put into practice. Nowhere in the rules is it mentioned what kind of penalty will be imposed if EPR is not strictly followed by companies. The companies simply have to fill Form 2 giving details of the e-waste handled or generated by them and Form 3 for filing annual returns. Targets have had an effect on how companies organize their take back policy. Dell, for instance, has diverted over 68 million kg (150 million lbs.) of end-of-life electronics globally from landfills in fiscal 2011, a 16% increase over fiscal 2010. Since it launched its recycling program globally in 2006, the company has recycled more than 125 million kilograms of electronic equipment and is on track to recycle more than one billion pounds of e-waste by 2014. “Earlier this year we piloted a battery recycling program where a customer gets a discount on their new purchase of a li-ion laptop battery upon the return of an identical non-working one. In addition, for our business customers, we also have our Asset Resale and Recycling program—a value-added service offering targeted at companies with over 20 assets to dispose of,” noted Bhalla. Analysts were of the view that they had proposed this kind of an idea with the government in line with EU laws but they had not considered it. “These kind of targets can also be used to monitor whether the legislation is being implemented effectively else it is like shooting in the dark,” averred Pratap. Another significant issue is with regard to the management and disposal of products present in the market prior to the enforcement of rules and non branded or assembled products from the gray market that are cheaper, used on a large scale and comprise a large proportion of the waste stream. The rules have designated Urban Local Bodies (ULBs) with the responsibility to collect and channel the orphan products to the authorized collection centers, dismantlers or recyclers and to take care of such waste. A policy at the manufacturing level is also needed, one that does not allows non-existent brands to do business. However, the regulatory bodies of a large number of states/union territories lack capacity and are burdened with other responsibilities. The urban local bodies or municipalities suffer from a lack of manpower, expertise and resources. Rules should mention that the agencies, organizations having expertise can be engaged in streamlining the entire e-waste management process, opined the industry. According to Mahesh, the government should engage in capacity building of regulatory bodies. Development of standards, benchmarks and requisite training must be provided to the regulatory bodies and budgets should be specifically set aside for the systemic implementation of rules. Over the past several years, EPA has stepped up enforcement of the CRT rule with respect to exports. “EPA continues to follow up on all tips we receive concerning shipments of CRTs exported without notice to EPA. In those cases where EPA obtains sufficient evidence, we will issue complaints and compliance orders,” said a US EPA spokesperson. Another aspect that the industry felt strongly about was the complete banning of dumping. On the ground, Ministry of Environment and Forests (MoEF) has upped its vigilance at the ports but scrap still gets through. Better utilization and implementation of technology such as monitoring ports on a real-time basis would help in stopping such seepage. Further, MoEF has banned the 'donation' of electronic equipment, which used to be a loophole that importers and producers had gotten away with in the past
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