\"Assume you are working as GM of \"XYZ\" company for car manufacturing. In the
ID: 1225358 • Letter: #
Question
"Assume you are working as GM of "XYZ" company for car manufacturing. In the first year of your work you tried to understand the real competitive position of your firm. You asked for a strategic meeting with all the functional executives to access the macro and micro environments of your company. You did collect statically data for your company from inside and also for external forces and factors that may affect on your performance. You asked every functional executive to precisely assess his/her own department's capability and minuses. In the second meeting, functional executives(i.e. marketing. production, HR, procurement, financial, and PR executive) Presented their assessments of the current situation. Once they presented you did a constructive discussion in this perspective. Finally, you presented a very comprehensive report about the current competitive position of your company to be used for strategy designing. That strategy is designed around strengthening the pluses and nullifying the minuses".Explanation / Answer
1) Macro and Micro Enviornment of the car company :-
Political :- CO2 tailpipe regulation has to be followed by the company only after then the car company is given permission to launch the model.
Economic:- Any economic crisis can hurt the company's performance. The crisis of 2008 has hurt a lot of car companies wrt sales.
Social:- Growth in road traffic slowing has increased. People and the government wants to increase the sell of green cars which are economically sound for the environment .
Technology :- CO2 emission should be reduced in cars . New technologies like using the bio fuels and digital radio in traffic should be priortized.
2) Economic Dominant Trait's :-
The brand value in the market matters a lot when it comes to car. Employee productivity , wide network of distributors matters a lot to build up economic dominant.
Frequency of new model being introduced into the market can also be important when we are considering the dominant trait as this is mean company is actively involved in building up new models as per the taste of consumers.
3) Strategic group mapping can be done :-
By identifying close and distant rivals of the car company
The number and type of entry barriers can also be analyzed
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