Best Western International, Inc., a national hotel chain, paid couples to record

Question

Best Western International, Inc., a national hotel chain, paid couples to record themselves with a cell phone camera while they spent seven days on vacation. From this video, researchers for Best Western found that women usually decided when to pull off the road and where to stay. They also discovered that in a hotel room's "natural use environment," men were more likely to order room service. The observational approach Best Western used is called __________ research.

1- experiential

2- secondary

3- neuromarketing

4- questionnaire

5- ethnographic

Explanation / Answer

5.ethnographic.

Explanation-Ethnographic is a systematic study on people and culture.Neuromarketing is a marketing which is used to study brains responses using technology. A secondary market is a market where investors purchase securities or assets from other investors, rather than from issuing companies themselves.Questionnaire is a method involves to question person to person directly. Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

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