Primary Discussion Response: Within the Discussion Board area, write 300–500 wor

Question

Primary Discussion Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments.

Choose your favorite company, and then review a press release made by that company (usually located on the company’s Web site). Include the link to the company’s press release within your primary post so that your fellow classmates can review it.

After reviewing the press release, discuss the following:

Who is the intended audience of the press release?

Did the press release effectively communicate to the audience base? Why or why not?

What is the main message that the company is trying to communicate?

Explain 1 of the strengths of this press release.

Explain 1 of the weaknesses of this press release.

Is the press release effective or ineffective? Explain your response.

has to be 300-500 words

Explanation / Answer

Commenting on the partnership, Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels said, “We are delighted to strengthen our partnership with Starwood Hotels &Resorts in India through the Club ITC & SPG collaboration. This partnership will strengthen both programme propositions and deliver added benefits to our loyal guests. Members can now redeem their points for free nights across Starwood hotels worldwide and for curated experiences spanning holidays and fine dining at ITC Hotels & Wills Lifestyle fashion merchandise. In a meeting of two acclaimed and award-winning loyalty brands, this partnership will be one of the elite reward programme for India and enhance consumer experience.”

“The alliance of SPG® and Club ITC will open an unparalleled access to a world of new possibilities,” said Dilip Puri Managing Director India and Regional Vice President South Asia, Starwood Hotels and Resorts. “This combined initiative will offer an array of privileges to our respective loyalty members. Starwood Hotels & Resorts is constantly striving to create new platforms offering a variety in not only our brands but also to achieve Loyalty beyond Reason.”

“We are delighted to announce this first-of-its-kind reward partnership between SPG® and Club ITC,” said Irene Lin, Vice President, Distribution, Loyalty & Partnerships at Starwood Hotels & Resorts, Asia Pacific. “This provides an opportunity to our existing members in India to experience benefits of loyalty that reflect their passions and lifestyles. The partnership allows our members in India to enjoy the grandeur of ITC Hotels’ Dining experiences with Club ITC through their award winning restaurants such as Bukhara and exclusive Wills Lifestyle fashion merchandise. This will reward the growing member base of both loyalty programmes with greater privileges.”

Related Questions

Navigate

• Browse (All)
• Browse P
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.