Google is an example of a company that has quickly emerged as a market leader in

Question

Google is an example of a company that has quickly emerged as a market leader in “information” access, distribution and online advertising. Have you ever wondered how Google can afford to build, staff and operate Best of Breed data centers that enable near immediate access to a world of information, with an “intuitive” capability that adapts to the search interests of a user? Here is your opportunity to answer these question, and more. Read the Google business case in the text, and watch the Google video: http://www.viddler.com/embed/bf7fc9fa. Provide comprehensive responses to the following questions: • Research “Google” using Google, and describe the first two (non-Google, non-Wiki, non Facebook) “website hits” that appear. How did these two “hits” make it to the “first displayed” positions in a Google search? • Explain Google’s AdWord and AdSense services and describe how each benefits a firm considering online advertising with Google. What are the differences in the two services? • Do you think that Google is financially successful in their online advertising business model? Explain why or why not. • What other areas of growth are likely to be pursued by Google in the future?

Explanation / Answer

The First two hits that strike on the 1st page of Google search, when Google was typed on the search link og Google, are:

Google Maps

For deciding which websites will be displayed on first page of it on search of certain key words, Google uses many tools and algorithms that are updated regularly to determine the order that websites are displayed in search results.

Google's computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific key word or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).

A SERP is made up of 3 main sections:

Gogle Maps and Google Twitter were among the organic matter.

For being among the fisrt page listed websites, Twitter and Google Maps may have done the followings:

Google Adwors is online advertising servie provided by Google in which advertisers compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.

Whereas, For all the businesses who pay to promote themselves on Google, Google AdSense helps place those ads in the most relevant locations. These locations might include the sites of individual bloggers who write about a related topic. They might also include an online publication, forum or online community where AdSense is displayed.

Thus the difference is about AdWords is used by advertisers and AdSense is used by publishers.

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