1- All of the following are \"generic\" terms EXCEPT: a- Coca-Cola. b- Aspirin.
ID: 1218987 • Letter: 1
Question
1- All of the following are "generic" terms EXCEPT:
a- Coca-Cola.
b- Aspirin.
c- Escalator.
d- Videotape.
e- Fax.
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2- The __________ provides for registration of a company's trademark such as the Coca-Cola dynamic ribbon.
a- Patent Act
b- Lanham Act
c- Sherman Antitrust Act
d- Hart-Scott-Rodino Act
e- Miller-Tydings Act
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3- Baby boomers can be defined as the generation of children born
a- after World War I and before 1946.
b- between 1946 and 1990.
c- between 1977 and 1994.
d- between 1946 and 1964.
e- between 1965 and 1976.
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4- Recently, a federal appeals court rendered a unanimous decision that Microsoft Corp. does not have an automatic right to put whatever features it wants into its Windows operating system; rather, each new feature needs to be evaluated separately. Much smaller software companies also make many of these features. This ruling grew out of the power that Microsoft holds in the software market because it has a major share of the operating system market. The purpose of the ruling is to protect.
a- companies from one another.
b- consumers from unfair trade practices.
c- society from dangerous business practices.
d- consumers from one another.
e- businesses from unfair consumer practices.
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5- There are approximately _________million undergraduate millennials who expect sustainable campus communities that include LEED (Leadership in Energy and Environmental Design) – certified housing, campus transit systems, and recycling programs.
a- 17
b- 27
c- 37
d- 47
e- 57
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6- What is the concern for obtaining the best quality, features, and performance of a product or service for a given price referred to as?
a- customer value.
b- the value proposition.
c- buyer-centric excellence.
d- purchasing value.
e- value consciousness.
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7- Which of the following statements about environmental scanning is most accurate?
a- Environmental scanning assesses the geological force.
b- Environmental scanning assesses the teleological force.
c- Environmental scanning assesses the ecological force.
d- Environmental scanning assesses the ontological force.
e- Environmental scanning assesses the regulatory force.
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8- What is an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings called?
a- marketplace
b- marketspace
c- intranet
d- extranet
e- digital commerce
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9- Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom), and BlackBerry (PlayBook) control the vast majority of the tablet device market. These companies operate in what type of market?
a- monopoly
b- intensive
c- pure competition
d- monopolistic competition
e- oligopoly
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10- What is the process of continually acquiring information on events occurring outside the organization, to identify and interpret potential trends called?
a- trend analysis
b- organizational scanning
c- environmental scanning
d- a SWOT analysis
e- external threat assessment
Explanation / Answer
1.
a- Coca-Cola.
as it is a registered trademark which no one else can use. As we know that if any product becomes generic , it loses its trademark as generic is just a descriptive word for the product.
We do only one question per post as per chegg policy.Thanks.
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