1- What is the concern for obtaining the best quality, features, and performance

Question

1- What is the concern for obtaining the best quality, features, and performance of a product or service for a given price referred to as?

a- customer value.

b- the value proposition.

c- buyer-centric excellence.

d- purchasing value.

e- value consciousness.

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2- Which of the following statements about environmental scanning is most accurate?

a- Environmental scanning assesses the geological force.

b- Environmental scanning assesses the teleological force.

c- Environmental scanning assesses the ecological force.

d- Environmental scanning assesses the ontological force.

e- Environmental scanning assesses the regulatory force.

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3- What is an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings called?

a- marketplace

b- marketspace

c- intranet

d- extranet

e- digital commerce

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4- Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom), and BlackBerry (PlayBook) control the vast majority of the tablet device market. These companies operate in what type of market?

a- monopoly

b- intensive

c- pure competition

d- monopolistic competition

e- oligopoly

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5- What is the process of continually acquiring information on events occurring outside the organization, to identify and interpret potential trends called?

a- trend analysis

b- organizational scanning

c- environmental scanning

d- a SWOT analysis

e- external threat assessment

Explanation / Answer

1.e) Value consciousness

2.c)Environmental scanning assesses the ecological force

3.b) Marketspace

4.e) oligopoly

5.c) Environmental scanning

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