Interaction HBR article by Michael E. Porter and Mark R. Kramer, January-Februar

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Interaction HBR article by Michael E. Porter and Mark R. Kramer, January-February 2011 The capitalist system is under siege say Porter and government officials to set policies that undermine compettiveness. To remedy shared value" with society. Moving beyond the idea of needs, define markets. Kramer. Business increasingly s viewed as a cause of social and environmental problems, and that has led to set poldes that undermme competitiveness To remedy this, te autors suggest a new purpose tor the corporation, one detred by "creating trade-ofts-protits for social good-shared value recognizes that societal needs, not just conventional economic If you want businesses to make meaningful regulatory changes friends on the other differen·choices, you must give tem reasons to do so. If the idea al shared value moves to the manstream, it wil be because of have an important role to play in bringing about such poliical change, but anyone who takes a stand on one side loses ADla Habip, partner The Ripples Group The authors' theory works with elements of human motivation However, I can't see it gaining traction Pride, egocentricity, nationalism, bigotry, racism, and xenophobus are all hurdies here You have to start with the individual Julie Pigdon, business development Team Management Systems Shared value is nothing more than 21st-century cheerleading It will never happen Business has only one requirement to make a prot he railying cry Tor government regulation, but regulation is atways a response to a business wrong Sarbanes-Odey, for example, was a checklist of the wrongs perpetrated by Eneon Business believes something is wrong only when it gets caught Joseph M King's College How will a generation of businesspeople steeped in discounted-present value analytics and quarterty earnings come to believe in the power of investment in urban markets or in extending largesse to sectors not directly refiected in income shared value" with anywhere near the cohesion of "shareholder value" or "competitive advantage The anawer may institution, rather than something with a unique and self-defining inner logic. There may be no home-run of coming to grips with the idea that business has to change in a thousand ways. Creating yet statements? What wiall the tolks at Goldman Sachs make of this? I don't see a delfinition of of "shareholder value" or competitive advantage The answer may be treating business as yet another social l solution out there; there may simply be another decade or tvo Shared Value" could be a contibution But t doesa't leel ike a solution, not Chardes H. Green founder and CEO Trusted Advisor Associates Can we permanently replace the term "growth"with "sustainability 2 Growh implies a mental cimate that perpetuates dated, detrimental neoclassical concepts

Explanation / Answer

Google has successfully created their share value. The share prices of Google are always high. The ticker of Google is called GOOG. Alphabet Inc is a parent company of Google. GOOG has listed itself in NASDAQ. GOOG has created the market value of its share by taking proper care of its stock holders. Alphabet Inc is very transparent towards all its stakeholders. This discloses all the information of its business activity to their share holders. They also have proper communication towards their all stock holders. This helped the company to maintain their share value.

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