Which of the following statements is true? Decoding is the process by which a se

Question

Which of the following statements is true? Decoding is the process by which a sender puts his or her thoughts into a symbolic form. Good marketing communications can speed the brand recognition. Rational appeals are often used to encourage people to feel rather than to think in advertising. The "Stop, Think, Tylenol." Ad is a comparative one. All communication channel steps are controlled directly by the company. If the___is effective, then consumers will demand the product from channel members, who will in turn demand it from producers. pull strategy push strategy trade allowances diverting none of the above Which of the following is most likely a shortcoming of advertising? It is the most expensive promotion tool. It cannot reach masses of geographically dispersed buyers. It is impersonal and lacks the direct persuasiveness of company salespeople. It cannot trigger quick sales. It cannot be used to build up a long-term image for a product.

Explanation / Answer

23. b/ good marketing communications can speed brand recognition

24. a/ pull statregy

25. c/ It is impersonal and lacks the direct persuasiveness of company salespeople

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