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What is the retailer\'s gross margin percentage for that month? (show calculatio

ID: 1209736 • Letter: W

Question

What is the retailer's gross margin percentage for that month? (show calculations) Kroger used its loyalty program to track purchases made by its shoppers. Their analytics department is able to identify that Sally, a frequent shopper does not use the Kroger Pharmacy. They start sending Sally targeted coupons to encourage her to fill her prescriptions from Kroger Pharmacy l his is an example of Invasion of privacy Attempt to increase Sally's share of wallet Attempt to reward Sally Improve retention of customers Which is an example of leader pricing A convenience store advertises sale of a gallon of milk for $ 1.99 (prevailing prices for milk are higher) JC Penney announces a store-wide vile for July 4. weekend. Publix looks at Walmart to set it prices. Shell is the price leader in the market because of iits high prices. Which of the following is a potential constraint for selling private label merchandise? National brands are same as private labels national brands are produced with better quality. Significant investment is needed to develop, manage and market private labels. Gross margins are tower than the retail store channel. Retail websites typically offer than the retail store channel. deeper assortments better service less information on merchandise cheaper prices Privacy concerns are greater in online shopping channel because: Online retailers ask for more information than necessary for a simple transaction Consumers are concerned about their credit card debt. Because a large amount of information can be collected without the consumer's know ledge Consumers are concerned as to how the information is used. In contrast to Walmart. Macy's would need a higher gross margin because: It would become a discounter if it does not have high gross profits Its operating expenses are higher than those for Walmart. It will be unable to cut its assets. All of the above When Tom purchased a shampoo from Amazon.com, he saw three hair care products that were recommend* This is an example of: Up-selling Cross-selling Basket analysis Bundling

Explanation / Answer

Answers:

26). d

27). a

28). d

29). d

30). d

31). b

32). b

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