based on this...You are the marketing expert for a consulting firm hired to deve

Question

based on this...You are the marketing expert for a consulting firm hired to develop a marketing plan for a new tourist restaurant in Florida based on a magical fantasy-type theme (think Hogwarts from Harry Potter). The restaurant is similar to other themed restaurants, such as Medieval Times or Capone's found in Orlando, FL, and other tourist destinations, and features a themed menu and entertainment.

Marketing research Part of the marketing plan for the restaurant is to conduct a market research project. Explain why a firm would conduct market research. What are some typical benefits you would expect to gain from a research project? Define primary and secondary research, and describe the difference between the two, giving examples of typical types of each. List and briefly describe two sources of secondary research data and two types of primary research that would be relevant to the restaurant project. Be specific regarding WHY these fit the scenario. (marketing course)

Explanation / Answer

Marketing Research helps to know about the potential customers of the restaurants. It also helps to determine the opportunities in market place. Marketing Research enables better planning for the future. Marketing Research helps the restaurant to indentify the target customers.

Primary Research: Primary Research is that research in which the data is collected directly from the customers by questionnaire, interviews and surveys. For examples: In any restaurant the researcher asked to give the feedback of the foods so the restaurant can improve their services.

Secondary Research: Secondary Research is that research in which data has already been used for some other purpose and it is going to be used for second time for the research. For examples: Data collected from the magazines, journals and news papers.

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