The XYZ Film company has a high market share in the children\'s film market, but

Question

The XYZ Film company has a high market share in the children's film market, but the children's film market has low growth potential. This business fits into the category of the BCG growth-market share matrix A) cash cow B) star C) question mark D) problem child 17. A gambling casino gives its high-spending players free rooms in its hotels along with free meals and tickets to the entertainment shows at the casino. What application of data mining is the casino using? A) customer abandonment B) customer retention and loyalty C) customer acquisition D) market basket analysis 18. Martha Smith is conducting marketing research regarding consumers preferences for her clients' brands and promotion campaigns. Which contact method for such research is flexible, allows for explanation of difficult questions, and permits Martha to show participants her clients' products and advertisements? A) observation B) telephone interviewing C) personal interviewing D) mystery shoppers 19. Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used? A) comparative B) lifestyle C) slice of life D) testimonial

Explanation / Answer

(16) (A)

BCG classifies a "High share, low growth" segment as a Cash Cow.

(17) (B)

The casino wants to retain existing customers by extending additional features.

(18) (C)

These are features of a personal interview format.

(19) (D)

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