Attached is Written Assignment 2 the Alpen Bank case. Please answer the question
ID: 1195919 • Letter: A
Question
Attached is Written Assignment 2 the Alpen Bank case. Please answer the questions below thoroughly and submit by the beginning of class, Thursday, December 12. Remember to use examples from the case lo support. Any outside sources need to be cited using APA format. How should Alpen position its card, if it intends to launch it? Use the 4Ps in your discussion. What is the cost of customer acquisition? What ere the economics for each customer? What is the breakeven number of customers? Should Alpen launch a credit card? Why? How does the credit card opportunity compare to the core banking business?Explanation / Answer
Ans 1-The company should leverage its affluent client base rather than build a new image
ans 2-The procedure of determining revenue potential from Alpen bank case is based on determining revenue potential per customer segment and thereafter determining the overall value per customer
ans 3-The bank has an opportunity in credit cards market and it is already well established in core business. The macroeconomic factors of the country suggest that it is ready to step on the growth pedestal., so bank should realizeimportance of providing a variety of services to target existing and new customers.By this customer base will expand. More staff can be recruited so both businesses run smoothly.
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