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1. Apple feels it is a price leader in the mobile phone market with all the othe

ID: 1195495 • Letter: 1

Question

1. Apple feels it is a price leader in the mobile phone market with all the other producers acting as followers. The total demand for mobile phones is given as,

P=22,500-5Q(T)

Apple’s Marginal cost function for their mobile phone is,

MC(L)= 4,450+4.25Q(L)

The overall marginal cost function for the non leaders is

MC(F)= 2,150+ 4.5Q(F)

A. If Apple wants to maximize profits, how many mobile phone units should they produce? How much should they charge?

B. What is the total amount of mobile phones demanded in the market at the price Apple set in the previous question? How many do the followers supply?

Show all work please!

Explanation / Answer

Apple is in equilibrium when its MC = MR and MC is increasing for next unit

AR = 22500-5Q

TR = 22500Q-5Q2

MR = 22500-10Q

MC = 4450-4.25Q

22500-10Q = 4450-4.25Q

5.75Q = 18050

Q = 3139.13 rounded off to next number = 3140

Price = 22500-5(3140) = 22500-15700 = 6800

Apple should sell 3140 phones @ 6800.

Other firms

Demand Curve = 22500 -5(Q) -15700

6800-5Q

TR = 6800Q-5Q2

MR = 6800-10Q

At equilibrium MR = MC

6800-10Q = 2150-4.5Q

5.5Q = 4650

Q = 4650/5.5 = 846 units (rounded off to next number)

P = 6800-5 (846) = 6800-4230 = 2570

MR = MC

Q = 18050/5.75