The final assignment for this course is a Final Paper. The purpose of the Final

Question

The final assignment for this course is a Final Paper. The purpose of the Final Paper is for you to culminate the learning achieved in the course by critiquing and evaluating the data collections used for both quantitative and qualitative data.   

Focus of the Final Paper

Access the 2011-2012 BIPAC Market Research Report.
Fully critique the 2011-2012 Market Research Report for BIPAC. In your critique, you must

Describe the research design used in the Market Research Report.

Evaluate the data collection methods used for both the quantitative and qualitative data.

Analyze the questions discussed (though the actual questionnaire used is not available).

Describe the sample population, sample design, sample bias, and sample size.

Explain the purpose of the marketing research report.

Summarize the key findings and conclusions.

Writing the Final Paper

The Final Paper

Must be eight to ten double-spaced pages in length (excluding the title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a title page with the following:

Explanation / Answer

The 2011-2102 BIPAC Market Resport suggests  :-
1) Employers continue to be the most credible source for information, followed distantly by political parties and labor unions. Of seven internet sources ranked by credibility, employer or association websites are rated number one among employees.
2)An overwhelming number of respondents say they find employer-provided information useful and more than onequarter say the information was not only useful in making their voting decisions, but made them more likely to vote.
3) Respondents say their awareness of, and involvement in, the political process increased after receiving information from their employer.
4) With 37% saying they visit their employer or association’s website for political information, it remains the third most used source for employee political information.
5) Employee involvement encourages early voting, which rose from 15% in 2010 to 32% in 2012.
6)There remains no negligible downside to employer communication efforts. Only 8% find the information of little or no value and just 1% view it negatively, consistent with past year studies.
The critique include :-
a) The federal debt/deficit is the top issue among employees. This is a bigger concern than unemployment/jobs. :: By almost two-to-one, Republican respondents are most concerned about the deficit (40%) and less so about unemployment/jobs (22%).
b) Democratic respondents are most concerned about unemployment/jobs (36%) followed by health care. Only 7% of Democratic respondents are concerned about the federal debt/deficit.
c) Independent respondents are split between federal debt/ deficit (24%) and unemployment/jobs (24%)
d) There is a steady increase in concern about the debt as we move up the employment level with the most concern stemming from the executive level.
e)The top two issues with men and women are federal debt/ deficit and unemployment/jobs. Men are more concerned about the debt and women about jobs

The employer is three times more credible than any other source. :: Studies consistently find employees rank their employer as the most credible source of information about political issues and elections affecting their job, company, and industry, climbing to 35% in 2012.    :: The 12% who cite political parties and the 1% who cite labor unions is unchanged since 2010. :: There is a direct correlation between employees who visit their Government Affairs website and how credible they find their employer. As website use increases, so does employer credibility. :: Sixty-one percent (61%) of employees who visit their Government Affairs website once a week say their employer is the most credible source of information. :: Younger employees are more likely to find their employer credible than are older employees. :: For those who rank their employer as the most credible source for information, 35% say federal debt/deficit is the most important issue.

Summarize and findings :-
Today, employees give their employer or association’s website the highest marks for credibility on political issues. With 51% of employees asking for a weekly or monthly update, employers have a tremendous opportunity for communicating on political issues affecting their job and family.
Increasing employee use of the Government Affairs website boots employer credibility with the employee. The 37% who say they do visit their employer or association website is significantly higher than the 28% who said they did so in the 2010 survey. This is also higher than those who say they visit political candidates’ websites, blogs, social media sites or political party websites.
This survey shows no reason for there to be any concerns that employer communication with employees on political issues could adversely affect voting behavior. More than one-quarter of respondents (26%) say that employer provided information makes them more likely to vote AND provides useful information.
In a world of Facebook, Super PACs, and a 24 hour news cycle, the employer website is still considered the most credible source of information and that credibility is growing. BIPAC’s employer-based messaging and information are positively impacting the way its members’ are receiving information and making educated decisions.

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