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The Goldberg-Scheinman Publishing Company is publishing a new managerial economi

ID: 1186621 • Letter: T

Question

The Goldberg-Scheinman Publishing Company is publishing a new managerial economics text for which it has estimated the following total fixed and average variable costs:

Total Fixed Costs:

Copy Editing = $10,000

Typesetting = $70,000

Selling and Promotion = $20,000

Total Fixed Costs = $100,000

Average Variable Costs:

Printing and Binding = $6

Administrative Costs = $2

Sales Commissions = $1

Bookstore Discounts = $7

Author's Royalties = $4

Average Variable Costs = $20

Project Selling Price = $30

a). Determine the breakeven output and total sales revenues and draw the cost-volume-profit chart, and b). determine the output that would generate a total profit of $60,000 and the total sales revenues at the output level; draw the cost-volume-profit chart.

Explanation / Answer

total cost=total fixed cost+total variable cost
x*30= 100000+ x*20
x*(30-20)=100000
x=100000/10
x=10000
breakeven output=10000
total revenue=10000*30=$300000
b)60000= x*30 - (100000 + x*20)
60000= 10x-100000
160000=10x
x=16000
output level=16000
total sales revenues=16000*30=$480000

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