A manufacturer has just developed a cell phone solar battery that recharges when

Question

A manufacturer has just developed a cell phone solar battery that recharges when the phone is left on a car's dashboard in daylight. The battery is not patent-able, and it is likely that, sooner or later, competitors will enter the market with similar products. Which is the appropriate marketing strategy for the manufacturer's introduction of the solar battery? Choose 1 answer A. Trade deals to generate push B. Sales promotions to build consumer loyalty C. Price skimming to gain profits early D. Exclusive distribution to create a prestige image

Explanation / Answer

C. Price skimming to gain profits early

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