this is a fellow student answer following statement Assume you are a marketing m
ID: 1181473 • Letter: T
Question
this is a fellow student answer following statement
Assume you are a marketing manager at a top marketing firm that manufactures dish soap. Which research method and tool would you select to collect data and why? In this position I would select the secondary market research Due to its wide range of sources in which they cover. To include the following information the commercial sources and public sources and educational institutions are valuable information that involves a cost factor. They have government info with statistics that are among the most plentiful and vast area. With the information this source provide the numbers In which they have access to population to areas of 10 years 5 years and present of people living in specific area such precincts water districts and current indicating population trends. It is fee although behind all the information provided to market products as a marketer in Which we will know what is needed by the consumer what they want.. My goal is to get out and make contact with the people as a marketing manager .One must pay a bit and invest to obtain all data and reach the potential goal.
Explanation / Answer
Research will often help us reduce risks associated with a new product, but itcannot take the risk away entirely. It is also important to ascertain whether the research has been complete. For example, Coca Cola did a great deal of research prior to releasing the New Coke, and consumers seemed to prefer the taste. However, consumers were not prepared to have this drink replace traditional Coke.
Secondary Methods. For more information about secondary market researchtools and issues, please see my handout.
Primary Methods. Several tools are available to the market researcher
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