The reason why positioning is considered to be so important is because _________
ID: 1174178 • Letter: T
Question
The reason why positioning is considered to be so important is because ______________ a. the competitive landscape is very cluttered and your product needs to stand out b. ads today, regardless of the platform, need to be fun and humorous to be effective with millennials c. positioning is part of the 4 P's in any marketing plan d. identifying the optimal price point is critical e. None of the above
Nike has decided to sell special high quality insoles for its line of basketball tennis shoes. It has fixed costs of $6 million and unit variable costs of $5 per pair. Nike would like to earn a profit of $2 million; how many pairs must they sell at a price of $15?
100,000 kits
200,000 kits
600,000 kits
800,000 kits
1,400,000 kits
a.100,000 kits
b.200,000 kits
c.600,000 kits
d.800,000 kits
e.1,400,000 kits
Explanation / Answer
Q1. Answer is a. The competitive landscape is very cluttered and your product needs to stand out. Explanation: The Positioning helps the management to describes the product attributes to its taregt customer so that the product can be differentiated from competitors product. Q2. Answer is d. 800,000 kits. Explanation: Selling price per unit 15 Less: Variable cost per unit 5 Contribution margin per unit 10 Target Contribution: 6000,000+2000,000 (i.e. fixed cost and taget profits) Target sales units: Target contirbution/ CM per unit 8000,000 /10 = 800,000 units
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