Which of the following is the aim of the product concept? Question options: Focu
ID: 1170799 • Letter: W
Question
Which of the following is the aim of the product concept?
Question options:
Focus on the target market and make products that meet those customers' demands
Market only those products with high customer appeal
Improve the marketing of a firm's best products
Ensure that product promotion has the highest priority
Focus on making continuous product improvements
Focus on the target market and make products that meet those customers' demands
Market only those products with high customer appeal
Improve the marketing of a firm's best products
Ensure that product promotion has the highest priority
Focus on making continuous product improvements
Explanation / Answer
Ans: Focus on making continuous product improvements.
Product Concept: The Product Concept is a very important part of marketing mix. According to this concept every product must be able to deliver its customer the value they are spending on them. This deals with the features of the product and its innovation in order to showcase the best qualites and maximum features of the product. If the product is good enough to satisfy the needs of its customer then it will maintain its own customer base.
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