Jack and Jill discuss buying milk at different grocery stores. Let\'s assume tha

Question

Jack and Jill discuss buying milk at different grocery stores. Let's assume that "Turner Milk" is offered for the same price at both Walmart and a neighboring Whole Foods.

Jack says: Given there is no price difference, I would still prefer going to Walmart.

Jill responds: If the price is the same, I would definitely prefer going to Whole Foods.

These differing preferences can be best explained by varying___________________ .

A. competitive benefits

B. satisfaction views

C. satisfaction margins (minus perceived cost)

D. perceived benefits (minus perceived costs)

E. product advantages

Explanation / Answer

ANSWER IS d

PERCEIVED BENEFITS (MINUS PERCEIVED COSTS)

THIS DECISION WILL DEPENDS ON THE PERCEIVED BENEFITS OBTAINED FROM THE SERVICE OR PROUCT PROVIDER

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