Step 1: choose a current event article on pricing from : Learn the 4 P\'s @: htt

Question

Step 1: choose a current event article on pricing from : Learn the 4 P's @: http:www.learnthe4ps.com/category/price/

Step 2: Cover the followinf topics in your discussion answer in essay format:

. Discuss the key purpose of the article i relation to the pricing component of the Marketing Mix.

. Identify two pricing concepts that you learned from reading this article.

. From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?

. From the perspective of a consumer what impact might the pricing concepts in the article have on the buying decisions of consumers?

. How might this information on pricing affect you personally? "Why does movie popcorn cost so much?"

Marketing course

Explanation / Answer

Ans:

Go to the mentioned website and read the article “How online retailers price discriminate-and how to beat their system”

1.

Key purpose of the article is to create awareness among the customers regarding the price discrimination policies used by online retailers.

2.

Following two types of pricing concept were learned from the article:

Competition based pricing

Peak load pricing

3.

Online retailers are using consumers’ browsing history and locations to fix the prices of their own products. If they analyze that the customer is price sensitive, then they would offer them products at lower prices. Although it is an unethical practice, marketers can use it for their own advantages.

4.

Online retailers are using consumers’ browsing history and locations to fix the prices of their own products. This practice used by the retailers is highly unethical in nature. Besides this, it hampers the concept of fair trade and marketing practices. Getting fair and equal price for similar products is the right of each customer.

5.

This practice used by the online retailers is highly unethical. Therefore, consumers should take special care for maintaining the confidentiality of their data. They should not give their personal information on social websites regarding their age, gender, location or contact information. The online retailers can use these information for their own advantages.   

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